Visual identity
Brand design
Concept experiment
Motion design
Print
Photography

Reading
Writing

About me
Data protection
Legal notice
DE EN CN


I specialise in visual identity and brand design. As part of the design team for the 9th Asian Winter Games, I created dynamic sports pictograms and contributed to the overall visual concept. During my internship in China, I was involved in the visual design of the 4th Chinese Design Exhibition.

In 2023, I completed an exchange semester at the Düsseldorf University of Applied Sciences (HSD) and am currently studying for a master's degree in communication design. I speak German (C1), English and Chinese and have extensive intercultural experience in Europe.

For me, design is about observing, documenting and changing everyday life.

Contact
yongwei.yuan@outlook.com
Territory - The tiger
It is an ever-changing platform that can engage in dialogue with different people.
Brand design
Stylistic Development of Modern Chairs
As an object, this chair combines a strong haptic presence with emotional significance. It invites you to rethink the act of sitting and consciously experience it.
Visuelle Identität  Material
Weiße Serie- Einladung
This process symbolizes the brand's journey of discovery, from the outside in. Each piece in the plaster block is ultimately made by hand, ensuring that every invitation is unique for its recipient.
Einladung aus Gipsblock / Produkt  Material


The edge of memoryI lived for a long time in a city that seemed to have been forgotten by China's rapid development process—Shantou.
Print / Buchgestaltung
Stein und WasserThe starting point is the observation of stone surfaces and water structures. Their relationship in space and time is examined on the basis of forms of continuity, interruption and fragmentation.
Print / Bookdesign
2025 Asian Winter Games Sports Icons
 The camera rotates around the athlete, simulating the visual experience of a slow-motion replay of the event scene.
Motiondesign
Island Is Land
Where is the island? Where do islands come from?
Where do islands go?
Konzeptexperiment


Summer Exhibition VCD 2023The 2023 graduation exhibition of the Visual Communication major at the Cheung Kong School of Art & Design, Shantou University
Visuelle Identität / Design Direktor

Winter Exhibition CKAD 2022“Hundred Flowers in Bloom” is understood as a state of continuous growth, in which diverse creative directions emerge simultaneously.
Visuelle Identität / Design Direktor
Course Exhibition VCD 2022In the context of constant change, visual communication continuously explores its own boundaries and seeks a balance between existing experience and new methods.
Visuelle Identität / Design Direktor
Summer Exhibition VCD 2022 The visual identity of the exhibition presents miniature beings formed from the surnames of all graduates of the class of 2022.
Visuelle Identität
Movement and stillness
Movement reveals what is essential. Between movement and stillness, we seek new possibilities for the future of design.
Visuelle Identität

Asian copper
I use copper plates as a medium for my illustrations. Through the chemical reaction between copper and acids and bases, images of yellow earth, water, graves, breasts, etc. are created.
Konzeptexperiment / Illustration
Exhibition Time Overprint 2021The works in this print exhibition date from 1994 to 2021. The forms of the works are extremely rich and diverse, offering visual characteristics and experiences from different eras.
Visuelle Identität
The Dragon 
I designed the character “龙” and incorporated water forms and calligraphic movements.
Markendesign
I am a cat
A cat adorned with the author's unusual hair.
Konzeptexperiment / Buchgestaltung
Yangtze River Bridge, China
After the 1990s, the bridges over the Yangtze River were finally completed, like spring bamboo shoots after the rain.
Informationsgrafik / Print
Der letzte Schrei
Then I tried to analyze the feeling of this music and translate it visually. The rhythm was most noticeable to me, so I tried to convey that feeling in the typography.
Visuelle Identität